The Key
The Key is the monthly newsletter of the National Council on Alcoholism and other Drug Addictions--Bay Area
May 2008
Executive Director's Column
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By Arthur Bossé, MNA, RAS
Executive Director
The energy drink called “blow” has hit the market with a unique marketing concept; the drink is a white powder that looks like cocaine which is packaged in a vile with a fake credit card and mirror to cut the powder up before placing it in water. The package has images of white powder on a mirror (much like cocaine ready to be snorted) and scantily clad women. The product’s website uses the same images accompanied by rock music to appeal to the young impressionableclub audience that is the target sales demographic.
The maker of this product (I Love Blow Founder Logan Gola) says that he is trying to parody the drug culture of the 1980’s with his product Blow but I don’t see anything tongue-in-cheek about it.
Has the CEO of this company been living under a rock the past 20 years? Has he not seen the social devastation that drugs cause including crime, health problems and death? The name “Blow” is a widely used slang for cocaine that when linked to an energy drink minimizes cocaine to the category of a pick-me-up and will likely lead Blow users to try or use cocaine for the same purpose without the realization that cocaine is a highly addictive substance that requires little use before destroying the user’s life. This is socially irresponsible marketing at its worst.
The glamorization of drugs has no place in our society, period. Drugs are no longer sexy and have
not been for a long time. Condoning the use of cocaine with a look-alike product should be viewed in
the same vein as selling candy cigarettes; they went out of favor years ago for obvious reasons. I
call on the FDA to continue their investigation into Blow, its packaging and claims. I am confident
that they will find a way to put an end to the business of selling products that resemble street drugs.
The National Council on Alcoholism and other Drug Addictions-Bay Area believes that the message
created by Blow energy drink is contrary to the general welfare and limits our ability to educate the
public about the true harmful effects of cocaine and other substances. It is difficult enough to combat
the illicit drug culture on its own let alone to have to fight the glamorization of street drugs by an over
the counter product.
San Francisco chosen for Recovery Counts Campaign
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By Eddy McLay, MS, CTRS, Editor
Information Center Director
San Francisco is among 10 states and two cities that have been chosen to take part in an addiction
recovery advocacy effort known as Recovery Voices Count. The National Council on Alcoholism and
other Drug Addictions – Bay Area has been chosen to oversee and implement this campaign in San
Francisco. The project was developed by Faces and Voices of Recovery, based in Washington DC.
They will be overseeing the nation wide project and providing technical assistance for us as needed.
The mission is to build an addictions recovery constituency in each of the participating areas through
voter registration, education and a get-out-the-vote initiative. Our area goals are to register 500
voters, provide education on substance abuse related ballot issues to 2000 people and have at least
80% of the recovery constituency cast votes on Election Day, which is November 4th. This Recovery
Rally on September 20th (read Recovery Rally on page 2) will make a great platform to for the
Recovery Voices Counts campaign; we will also focus on people currently in residential, out patient
and transitional treatment for substance abuse.
The NCADA-BA is honored and excited to be chosen to lead this campaign in San Francisco.
Anyone interested in joining this effort should contact Eddy McLay at 415-296-9909 or
infodirector@ncadaba.org.
Staff & Volunteer News:
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Our volunteer of the month for May is Marissa Roarty. Marissa has just celebrated her one year anniversary as a volunteer for the agency. As a volunteer Marissa comes into our office once a week and helps out tremendously by speaking to clients over the phone, going out into the community and educating the public through our outreach program, and working on general tasks that help to insure the efficient running of our office. Besides volunteering, Marissa has a very busy schedule as a graduate student at SFSU. She will be receiving her Master’s in Developmental Psychology in the Fall of ’08.
In her free time Marissa loves to go out and explore the city, listen to live music, and experience all that San Francisco has to offer. Marissa has been a joy to work with and the NCADABA appreciates her contributions to our organization.
 Recovery Rally
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By Eddy McLay MS, CTRS
The 2008 Bay Area Recovery Rally will be held on September 20th at Civic Center Plaza. This
promises to be a great event. It is held in conjunction with over 100 other events around the Nation
all raising awareness, reducing stigma and most of all celebrating the millions of people who’s lives
have been transformed by a life in recovery. This year we are allowing organizations to set up tables
(Booths) and disseminate information about themselves. The tables are $50 for non-profits and
$100 for privately owned organizations and free for community organizations with no budget. There
is a great line up of politicians, top government employees, celebrities and musicians (yes live
music). There will be t-shirts for all as well as fun celebrating recovery.
If you have any questions or would like to help by joining the planning committee please call Eddy
McLay at 415-296-9909 or email at infodirector@ncadaba.com
News
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Smoking Marijuana More Harmful than Tobacco
From: Jointogether.com
A study by the British Lung Foundation determined that smoking marijuana is more harmful to the
lungs than smoking cigarettes, the BBC reported.
According to the study, smoking three marijuana cigarettes a day can cause the same damage as
20 cigarettes. And those who smoke both marijuana and cigarettes are further increasing their risk of
lung damage.
Dr. Mark Britton, chairman of the foundation, said that tar from cannabis cigarettes contains 50
percent more carcinogens than tobacco. Since marijuana smokers tend to inhale up to four times
more deeply than tobacco users, more poisonous carbon monoxide and tar enter the lungs, he
added.
"These statistics will come as a surprise to many people, especially those who choose to smoke
cannabis rather than tobacco in the belief it is safer for them," said Britton. "It is vital that people are
fully aware of the dangers so they can make an educated decision and know the damage they may
be causing."
As a result of the study's findings, the group is urging the British government to implement a publichealth
education campaign on the health risks of marijuana smoking.
Study: Marijuana Causes Lung Damage
From: Jointogether.com
New research finds that smoking three or four marijuana cigarettes a week for six years could harm
lung function and destroy antioxidants that protect cells against heart disease and cancer, Reuters
reported Dec.
"Smoking cannabis on a regular basis actually depletes your lung of protective antioxidant
substances and this may have chronic long-term implications for young individuals," said Dr Sarah
Nuttall of the University of Birmingham in England.
The study involved a group of 20 people ages 19 to 30 who were either nonsmokers, cigarette
smokers, and/or marijuana users. Researchers took blood samples, conducted lung function
measurements, and tested for antioxidant markers.
"We found that smokers, compared to nonsmokers, had impaired lung function," Nuttall said.
Nuttall said that when compared to nonsmokers, marijuana smokers had substantially lower levels
of a protective antioxidant and nitric oxide, which is linked to lung function.
"These findings are important in young individuals in which the use of cannabis is increasing and
may have serious long-term implications for what is currently regarded as a relatively harmless
recreational habit," she said.
The study's findings were presented at a meeting of the British Thoracic Society held recently in
London, England.
2008 Education Series
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2008 Educational Series
Friday May 16, 2008
Axis II Disorders*: A look at personality disorders
with an emphasis on co-occurring disorders.
Friday June 20, 2008
Mindfulness: An introduction to the meditative
technique, which helps people to “be in the now,”
by identifying their thoughts in a non-judgmental
way.
Friday July 18, 2008
Ethics and Confidentiality: An overview of the general
rule of thumb for ethics and your confidentiality
rights.
Friday August 15, 2008
Treatment Approaches for Co-dependency: Information
about effective treatment plans for co-dependents.
Friday September 19, 2008
Aftercare Treatment: Effective post-treatment possibilities
that help to continue abstinence.
Friday November 21, 2008
Psychoactive Medication in Treatment: An overview
We are proud to be able to offer Continuing Education for Registered Nurses, Licensed Marriage and Family Therapists, LCSW’s, Psychologists (marked with *) and to Certified Alcohol and Drug Abuse Counselors. CE credits for RN, LCSW, LMFT, and Psychologists generously provided by Sierra Tucson, a dually licensed, accredited special psychiatric hospital and behavioral health center that helps individuals and families overcome addiction and behavioral disorders and rebuild their lives. Sierra Tucson leads development and practice of progressive, effective therapies. More information about Sierra Tucson can be found at http://www.sierratucson.com . Sierra Tucson is approved by the American Psychological Association to offer continuing education for psychologists. Sierra Tucson maintains responsibility for the program. Courses offered by APA approved sponsors are accepted for credit by the California Psychological Association and in other states. Provider approved by CAADAC, Provider # 4C-06-296-0408. Each class provides 4 CEH’s.
The California Board of Behavioral Sciences Examiners Provider #PCE 1392. The California Board of Registered Nursing Provider #CEP 12719. RAS CEP Approval No: CEP0703300948-NCA-CW RAS CEP Approval No: CEP0703300948-NCA-CW
We hope you found this edition of The Key informative and useful. If you have any comments, suggestions or questions about The Key, please contact the editor. All information in this newsletter is protected except where otherwise noted. Reprints may be made for the use of human service providers, teachers, and others interested in the dissemination of prevention material. Please get permission for all other use including the re-posting of this newsletter on-line.
Copyright © 2007, National Council of Alcoholism and Other Drig Addictions--Bay Area
National Council on Alcoholism and Other Drug Addictions--Bay Area
944 Market St., 3rd Fl., San Francisco, CA 94102
Tel: 415-296-9900 FAX: 415-296-0626 TDD: 415-296-1108
Click here for directions to our San Francisco Office
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